How to Tell If Google Ads Are Right for Your Business

Written By Dreeka Brown

If you’ve ever wondered whether Google Ads could work for your business, you’re not alone. At Queen Media Digital, we often talk with business owners who know they need to grow online—but aren’t sure if paid search is the right fit. The truth is, Google Ads can be a powerful growth tool—but only when aligned with the right goals, audience, and expectations.

Here’s how to know if Google Ads is right for your business.

✅ 1. You Need Leads, Sales, or Website Traffic—Fast

Google Ads is designed for intent-driven marketing—meaning it puts your business in front of people actively searching for what you offer. If you're launching a new service, running a limited-time offer, or need a quick boost in traffic, Google Ads can deliver fast, measurable results.

Ask Yourself:

  • Do I want to appear in front of people who are already searching for my products/services?

  • Do I need to generate leads or sales in the next 30–90 days?

✅ 2. You Have a Clear Offer or Conversion Goal

Google Ads works best when there's a defined goal behind the campaign—whether that’s collecting lead form submissions, selling a product, or getting phone calls.

You're ready for Google Ads if:

  • You know exactly what action you want a visitor to take.

  • Your landing page or website is set up to support that action (easy navigation, strong call-to-action, etc.).

✅ 3. You Have a Marketing Budget (and Know What a Lead/Sale Is Worth)

Google Ads is a pay-to-play platform. You’re bidding for visibility in a competitive auction. To see a return, you’ll need a reasonable ad spend and a sense of what each lead or sale is worth to you.

Example:

If a new customer is worth $500, and it costs $50 in ad spend to get that customer, that’s a 10X return. Pretty great, right?

If you’re not sure what a lead or conversion is worth to your business, we can help you calculate that before you invest.

✅ 4. You Want Measurable, Optimizable Results

One of the biggest advantages of Google Ads is data. You can track every click, impression, phone call, and form submission—giving you the clarity to improve performance over time.

This makes Google Ads ideal if you:

  • Value performance transparency

  • Want to test and refine messaging

  • Prefer marketing you can actually measure

✅ 5. You're in a Competitive or Search-Friendly Industry

Some industries thrive on search. Think: legal services, healthcare, real estate, home services, e-commerce, and more. If your competitors are showing up in Google Ads, chances are there's already demand you can tap into.

Bonus Tip:

If you Google your own services and see ads from competitors, you’re missing out on opportunities they’re already capturing.

🚫 When Google Ads Might Not Be the Best Fit

Google Ads is not always the answer. It may not be right for your business if:

  • You don’t have a clear website or offer yet

  • Your budget is extremely limited (e.g., under $300/month)

  • You’re looking for organic visibility and brand building over long-term

In these cases, other strategies—like SEO, content marketing, or social media—may be better starting points.

💡 Still Not Sure? Let’s Talk.

At Queen Media Digital, we don’t believe in one-size-fits-all marketing. We’ll take the time to understand your business and recommend whether Google Ads—or something else—is the best use of your resources.

Ready to find out if Google Ads is right for you?
Contact us today and schedule a free consultation with our team.

Dreeka Brown